Trigger
Ask after the customer has experienced value.
Turn your customer facts and acquisition budget into a referral or affiliate program you can review: the incentive, the qualifying action, the guardrails and the operating plan.
Illustrative output from the fictional Ledgerleaf demonstration. $80 combined rewards fit a $120 CAC target only when other cost is $40.
Ask after the customer has experienced value.
Choose a simple, voluntary recommendation path.
Define the new customer, attribution and hold.
Specify both sides, cost and reconciliation.
Program type, customer audience, product shareability, LTV and margin estimates, comparable CAC, reward budget and available operations.
Unknown costs remain unknown; a headline reward is not a complete financial model.
Reward economics, trigger moments, eligibility and attribution rules, abuse-review decisions, a rollout checklist and measurement definitions.
Affiliate and review-program branches are available in the source references when relevant.
Useful for a small-business owner, customer-success lead or marketer designing a voluntary referral pilot. It also covers affiliate operating decisions when that is the actual program type.
It is not a tracking platform, payout service or automatic review collector. Live attribution, outreach, payments and account changes need separate tools and authorization.
Unchanged Referrals v2.2.1 by Corey Haines, redistributed under MIT with the original license and attribution. Share only customer data you have permission to use; minimize personal and billing information.
One fictional source-guided demonstration and 17 local integrity, arithmetic and artifact checks were completed. The upstream eval suite, client installation, live attribution, payments, law/platform review and real business results were not tested.