Four ways to grow, ordered from safe step to long leap.
Describe your product, market and growth target. Your assistant maps concrete options into the four Ansoff quadrants, scores them, and tells you which to pursue first, with a phased roadmap and metrics.
Original instructions by Pawel Huryn (phuryn/pm-skills), preserved byte for byte.
Low · 6–12 mo
Medium · 12–24 mo
Medium · 12–18 mo
High · 24+ mo
What the instructions ask for
These counts are rules written in the Skill’s instructions, not performance claims.
What it is
A single instruction file that turns a capable AI assistant into a growth strategist. It sets up the classic grid of current or new products against current or new markets, then makes the assistant fill each quadrant with specific opportunities, not textbook definitions.
For each opportunity it asks for market size, required resources, competitive dynamics and a success metric. Options are ranked by strategic fit, revenue potential, feasibility, defensibility and time to profit, and the top two or three get a go-to-market plan, a phased roadmap and risk mitigations.
Who it is for
- Founders and general managerschoosing where the next stage of growth comes from.
- Product managersweighing new features against new segments.
- Strategy and growth teamsneeding a structured first draft for planning.
- Students and analystslearning to apply the Ansoff Matrix to a real case.
Works well for
- Annual planning and growth-target reviews
- Deciding between a new city, a new segment or a new product
- Pressure-testing an expansion plan that bundles too many bets
- Sequencing options from low to high risk
Not designed for
- Financial models, valuations or investment advice
- Live market sizing: it uses what you supply or what your assistant can look up
- Replacing customer research or market validation
- Legal, regulatory or M&A due diligence
What you provide, what you receive
You provide
- Current product(s) and market definition
- Current penetration and performance
- Customer insights and market opportunities
- Capabilities and constraints
- Growth targets and timelines
- Competitive dynamics
You receive
- A clear current market and product definition
- The 2×2 matrix with 2–3 opportunities per quadrant, each with size, resources, dynamics and a metric
- A ranked comparison on five criteria
- Go-to-market plans for the top 2–3 options
- A phased roadmap, risks with mitigations, and leading indicators
Where it runs
Any AI assistant that can read a Skill file, including Claude Code and Codex. Download the free plaintext package from Finch, then install it with your assistant’s Skill method or ask the assistant to read SKILL.md.
No extra API key, script or service. You still need access to an assistant model, which may have its own subscription or usage cost. The Skill does not browse the web on its own; supply market facts, or use an assistant that has search tools.
Limits and licence
The output is a structured judgment, only as good as the facts supplied. Scores are the assistant’s judgments, and market sizes you do not provide will be marked unknown or estimated.
Licensed under MIT. Copyright (c) 2026 Pawel Huryn. Source: phuryn/pm-skills, pinned at commit 2a12295a7717, path pm-product-strategy/skills/ansoff-matrix. The package adds a README, NOTICE, provenance note and a promotional cover; the instructions are unchanged.