Customer experience / a journey atlasFrom awareness to advocacy

Original English instruction Skill

Customer
Journey Map

Follow the experience a customer is trying to have. Keep the evidence, the emotions and the unknowns in view.

Persona + jobSeven adaptable stagesPrioritized opportunities
Mira / fictional composite first-time participantSupplied qualitative labels · no emotion score
Q0

Awareness

Neighborhood notice

Reported curious
Q1

Consideration

Class listing

Reported uncertain
Q2

Acquisition

Reservation form

Reported cautious
Q3

Onboarding

Confirmation

Reported uncertain
Q4

Engagement

Guided practice

Reported confident
Q5

Retention

Possible return

Reported hopeful, conditional
U1

Advocacy

No supplied recommendation evidence

Unknown

Job: find the right beginner class, understand the full commitment, arrive prepared and judge whether another session fits. Q0–Q5 are separate illustrative records, not one real longitudinal interview. Advocacy remains an evidence gap.

Customer Journey Map: visual rendering of the saved fictional demonstration output
Fictional demonstration. A visual rendering of the actual saved Customer Journey Map output from the source-guided Codex preparation run. Targets and proposals are not achieved business results. Select the image to open the full-resolution image.
M

Start with a specific traveler

A job, not a generic user.

Bring a product context, an evidence-backed persona and authorized interview, support, survey or analytics materials. The workflow maps touchpoints, actions, thoughts, emotions, friction and improvement opportunities.

The deliverable

A saved Markdown journey map with a persona, stage table, candidate Aha moment, moments of truth, possible churn triggers and prioritized improvements.

It can inform a visual map in Miro or FigJam. It does not generate or upload a board file.

Use the assistant you already have.

This is an instruction Skill, not a customer-research application. Supplied-text analysis needs no additional service API key. An AI model and its usage terms still apply; files need host file-reading tools. If you supply a product URL, the upstream workflow calls for web research and fresh source checks.

No outreach, tracking instrumentation, website change or experiment is executed. Emotion labels and recommendations are only as reliable as the supplied evidence and explicit assumptions.

Source and preparation evidence

Unchanged English SKILL.md from phuryn/pm-skills, with the original MIT license and attribution. A fictional source-guided Codex demonstration and bounded local checks are included in the presentation evidence. Clean-client installation, Claude execution and real customer outcomes were not tested.