Macro-environment forecast
Read the weather outside your business before you plan the route.
Name a product, a market and the question you face. Your assistant scans six bands of external conditions, rates each factor for impact and likelihood, ranks what matters most and tells you what to watch, adapt to and prepare for.
Original instructions by Pawel Huryn (phuryn/pm-skills), kept byte for byte.
These counts are rules written in the Skill’s instructions, not performance claims.
What it is
A single instruction file that turns a capable AI assistant into a strategic analyst for the macro environment. It covers government policy, the economy, social trends, technology, law and the natural environment, then forces a choice: which factors are opportunities to use, which are threats to mitigate, and which simply require compliance.
The result does not stop at six lists. It prioritizes by impact × likelihood, names leading indicators to monitor, drafts contingency plans for high-impact factors and lists the assumptions that still need research.
Who it is for
Works well for
- Market-entry checks: is this region viable to enter?
- Risk reviews: what macro shifts could derail the plan?
- Regulatory roadmaps: which compliance work must be scheduled?
- Scenario planning and spotting new external opportunities
Not designed for
- Legal advice or a final compliance determination
- Live data: it has no built-in web research and uses what you supply or what your assistant can look up
- Financial forecasts, valuations or investment decisions
- Internal capability review: pair it with SWOT for that
What you provide, what you receive
You provide
- Industry and market context
- Geographic market or regions
- Product or business type
- The strategic challenge or question
- Any known regulatory or market changes
You receive
- 3–5 factors per band, each rated High / Medium / Low for impact and likelihood
- A priority list ranked by impact × likelihood
- Strategic responses: leverage, mitigate, comply or adapt
- Leading indicators to monitor
- Contingency plans for high-impact factors
- Assumptions and unknowns that need research
Where it runs
Any AI assistant that can read a Skill file, including Claude Code and Codex. Download the free plaintext package from Finch, install it with your assistant’s Skill method, or ask the assistant to read SKILL.md.
No extra API key, script or service. You still need access to an assistant model, which may carry its own subscription or usage cost. The Skill does not browse the web on its own; supply current facts, or use an assistant that has search tools.
Limits and licence
Ratings are structured judgments, only as reliable as the facts supplied. Laws and rules named in an output must be checked against the real text before you act.
MIT licence, Copyright (c) 2026 Pawel Huryn. Source: phuryn/pm-skills at commit 2a12295a7717, path pm-product-strategy/skills/pestle-analysis. The package adds a README, NOTICE, provenance note and a promotional cover; the instructions are unchanged.