Know the answer before they ask “why not them?”
Name one competitor. Your assistant builds a scannable battlecard for sales calls: who they are, a head-to-head scorecard, where each side wins, objection responses, questions to ask and win/loss patterns.
Tidewell Desk vs ForkFleet · excerpt
What it is
A single instruction file that turns a capable AI assistant into a competitive-intelligence analyst for your sales team. It researches one competitor, then writes a battlecard in a fixed structure: company overview, quick comparison, where we win, where they win, objections and responses, landmine questions and win/loss patterns.
The format is built for live calls: tables, bold text and short bullets, saved as Markdown that prints cleanly or pastes into Notion or Confluence.
Who it is for
- Sales reps who keep hearing “why not X?”
- Product marketers building competitive enablement
- Founders selling against a better-known rival
- Product managers feeding win/loss insight back into the roadmap
Works well for
- Preparing reps for a specific competitive deal
- Turning call notes and win/loss data into talk tracks
- Refreshing a card after a rival’s launch or price change
- Answering “why not competitor X?” consistently
Not designed for
- Comparing many competitors on one page
- Verified competitor facts when no search or source is available
- Disparaging claims or anything you cannot back up
- Legal review of comparative advertising
What you provide, what you receive
You provide
- The competitor’s name
- Your product, pricing and target customer
- Feature lists, win/loss data or sales call notes
- Anything you know about the competitor
You receive
- Company overview and one-line positioning
- Capability / Us / Them / Winner scorecard, incl. pricing and support
- Where we win, where they win, with counters
- Objection → response table
- Landmine questions; win/loss patterns
Where it runs
Any AI assistant that can read a Skill file, including Claude Code and Codex. Download the free plaintext package from Finch, load it with your assistant’s Skill method, or ask the assistant to read SKILL.md.
No extra API key, script or service. You need access to an assistant model, which may cost money. The instructions tell the assistant to web-search the competitor’s product, pricing and reviews; that only happens if your assistant has a search tool. Without one, unknown facts should be marked, as in the saved run.
Limits and licence
A battlecard is only as accurate as its sources. Verify every competitor claim before a rep says it to a prospect.
MIT licence, Copyright (c) 2026 Pawel Huryn. Source: phuryn/pm-skills at commit 2a12295a7717, path pm-go-to-market/skills/competitive-battlecard. The package adds a README, NOTICE, provenance note and a cover; the instructions are unchanged.
How it was checked
One controlled run on a fictional company and rival (Claude Code only, no web research) produced all seven sections in a scannable format. Because only interview notes and one price were known, it marked unknown competitor facts as UNKNOWN or UNVERIFIED rather than inventing them, and labelled win/loss patterns tentative. The published package was downloaded back from Finch and matched the audited files. Web research, native installation and real sales results were not tested. See the Benchmark tab.