GTM StrategyLaunch departures · Free · MIT · Base Skill #308

Choose the few channels that will carry your launch.

Give your assistant the product, the segment and the research you have. It returns a go-to-market plan: channels with reasons, messaging per channel, KPI targets, risks, a launch timeline with go/no-go points and a 90-day roadmap.

Original instructions by Pawel Huryn (phuryn/pm-skills), preserved byte for byte.

Departures · Tidewell DeskPortland → 100 offices
PriChannelRole
1Referral between officesPrimary
2Direct outboundPrimary
3Trial week / tasting boxConversion
4PartnershipsSecondary
5Paid LinkedIn adsTest only
–Content / SEODeferred
From a saved run on “Tidewell Desk”, an invented lunch-kit startup. Channel names are shortened; priority and role are copied from the output.
6channels weighed, 1 deferred
8KPI rows with baselines
4launch phases over 90 days
3go / no-go decision points

Counted in that one saved output. They describe a single run, not a guaranteed format or a performance claim.

What it is

A single instruction file that walks a capable AI assistant through five steps: gather research, choose channels, develop messaging, define success metrics and build a phased launch plan.

It pushes for focus. The Skill’s own tips say to start with your most confident segment, do a few channels well rather than many poorly, and set baseline metrics before launch so impact can be measured.

Who it is for

  • Product managersplanning a launch or a go-live roadmap.
  • Founderstaking a product into a new market or segment.
  • Product marketersdrafting channel and messaging plans.
  • Growth teamssetting launch KPIs and decision points.

Works well for

  • A GTM plan from scratch for a new product
  • Launching an existing product in a new market
  • Reviewing a draft launch plan before money is spent
  • Turning interview notes into channel-specific messaging

Not designed for

  • Guaranteed launch results or revenue forecasts
  • Live market or competitor data; it has no built-in web research
  • Running campaigns, buying media or setting spend you have not given it
  • Replacing customer validation before a full launch

What you check in, what departs

You provide

  • Product name, description and key features
  • Target market segment
  • Research data, interviews or a file path
  • Competitive landscape
  • Launch timeline, constraints and budget limits

You receive

  • Recommended channels with justification
  • Channel-specific messaging and positioning
  • Launch timeline with key milestones
  • KPI targets and a measurement framework
  • Risk mitigation strategies
  • A 90-day execution roadmap

Where it runs

Any AI assistant that can read a Skill file, including Claude Code and Codex. Download the free plaintext package from Finch and install it with your assistant’s Skill method, or point the assistant at SKILL.md.

No extra API key, script or service. You still need access to an assistant model, which may carry its own subscription or usage cost. Fresh market facts must come from you or from an assistant that has its own search tools.

Limits and licence

The plan is a structured judgment built on what you supply. Targets it proposes are estimates to test, not benchmarks.

MIT licence, Copyright (c) 2026 Pawel Huryn. Source: phuryn/pm-skills at commit 2a12295a7717, path pm-go-to-market/skills/gtm-strategy. The package adds a README, NOTICE, provenance note and a promotional cover; the instructions are unchanged.

How it was checked

One controlled run on a fictional company produced all 8 required parts of the plan, marked derived figures as estimates and listed five unknowns instead of inventing them. The package downloaded back from Finch matched the audited files. Native installation in each assistant client, repeat-run consistency and real launch outcomes were not tested. The Benchmark tab has the full evidence trail.